The upcoming YouTube subscription service, to be unveiled on Wednesday, will play ad-free videos, according to company officials. The highly anticipated feature, which will come with a price tag of $10 per month, will also provide users with access to original videos, which aren’t normally available to the general public.
Apparently, the content creators will be paid 55% of the subscription revenue, and they will also receive a commission based on the amount of time that viewers spend watching their channel.
SO far, no details have been revealed regarding the actual content of this exclusive programming. However, back in April, the Google-owned video platform did mention certain partnerships that it had established in order to fund new content and broadcast original series from top creators.
More precisely, YouTube revealed it had signed a deal with Fine Brothers (widely known for their kids/teens/elders react videos), Smosh (a sketch comedy duo), Prank vs. Prank (famous for the prank war between Jeana and Jesse) and Joey Graceffa (the protagonist of a new murder-mystery reality series).
Currently, the company is also preparing partnership deals with other content providers, such as Fox Sports, NBC Universal, A&E Networks, Tuner Broadcasting and probably Disney also.
“We are progressing according to plan to provide fans more options in how they enjoy content on YouTube. We have support from the overwhelming majority of our partners”, declared company representatives.
It’s not the first time that YouTube has decided to invest in user-generated content. For example, in 2011, the company spent more than $100 million to fund exclusive videos created by performers such as Jay Z and Ashton Kutcher.
However, that business venture didn’t prove successful, which is why this time the focus has been switched to popular video stars, who resonate more easily with the younger audience.
Also, in an unprecedented move, the YouTube premium subscription will actually eliminate the presence of all advertising content on the platform.
Back in May 2013, the company launched 53 paid channels, as part of a pilot meant to assist content makers in generating revenue for their videos.
The channels, which included UFC Select, National Geographic Kids and Acorn TV, initially offered a free trial for 14 days, and afterwards required customers to pay subscription fees starting at $0.99 per month.
However, that service didn’t include the removal of pesky ads, and YouTube officials have been announcing that this type of functionality would soon arrive ever since October 2014.
Now it appears that moment is finally coming, and premium users will get to enjoy the video platform without having to watch any undesirable commercials and promotional messages.
The official announcement regarding the website’s exclusive programming is scheduled for October 21, at the YouTube Space event in Los Angeles, California.
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