Beverage juggernaut, Coca Cola, announced on Friday its plans to collect and recycle a bottle or can for every one that it sells by 2030. The Atlanta-based company wants its packaging to be 100 percent recyclable worldwide. Thus, all the bottles that will be produced within 12 years will be composed of 50 percent recycled content.
To support this massive endeavor, Coca Cola is prepared to develop plant-based resins and reduce the amount of plastic used in each bottle. In addition to tackling the growing waste issue, the company said it will support the collection and recycling of plastic bottles and cans throughout the beverage industry, including packaging from other companies.
With the rising threat of climate change, consumers are becoming more aware of the potential implications of consuming beverages packages from non-biodegradable materials. Coca Cola and other similar companies were criticised for their containers’ impact on the environment.
“The world has a packaging problem, and like all companies, we have a responsibility to help solve it,” said Coca Cola President and CEO, James Quincey in the announcement.
The company joins several EU countries who have vowed to rid the world of waste, via a campaign called ‘ A World Without Waste’.
Coke’s firm stance against waste echoes other consumer product companies that have vowed to use recycled plastic. Paris-based Danone announced this Thursday that its Evian mineral water brand will be sold in plastic bottles made from 100 percent recycled plastic, a vow which they hope will become a reality by 2025. In addition, fast-food giant, McDonald’s, announced on Tuesday its plans to use all recycled or other environmentally friendly materials for its Happy Meal boxes, soda cups and another packaging by 2025.
Coca Cola also wants to raise awareness about the benefits of recycling, a feat that, unfortunately, is necessary to drive more people to preserve the environment.
“…we invite others to join us on this critical journey,” said Quincey.
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